The Marketing Healthcheck will afford you the ideal opportunity to take stock of your promotional efforts, and to see where you can better improve your marketing and business development.

By way of detailed analysis, I will provide you with insights in to how you can pragmatically and purposefully gain a much greater return on your existing promotional activities and efforts.

Essentially, I will conduct a complete marketing audit of your business and make recommendations highlighting what you should stop doing and what you should be doing more of to quickly and profitably grow your business.

The result won’t be a shopping list of common marketing mistakes or recommendations – instead – I will provide you with comprehensive instruction and a series of immediate action points you need to work on. As such, and depending on the scope of the work and the size of your company, the marketing healthcheck can take from 1 to 5 days.

So that you can be very clear on what to expect and the value you will receive, here’s a brief overview of my approach:

Marketing Healthcheck Process

The first step will be to hold a fact finding meeting at your office. This meeting will allow me to gauge, firsthand, how you operate the business and discover exactly how you currently attract, nurture and retain prospects and clients.

I will then audit all of your current promotional activities. This can be conducted by way of interview, and a full analysis of marketing materials and processes.

The specific areas covered by the marketing healthcheck can include:

• Review of lead generation activities, including: direct mail, networking, referrals, social media etc.
• How you are perceived (or would like to be perceived) in your industry, sector or niche.
• Full evaluation of current marketing strategy and methodology.
• Review of any campaigns or events that you’ve run in the last 12 months.
• Review and examination of marketing plan to verify synergy with your business plan.
• Appraisal of departmental staff activities via one-to-one discussions with key members of staff, to ensure marketing and sales skills, resources etc are aligned with overall business strategy.
• Just as importantly, I will also audit the less successful areas of your past marketing efforts and why you felt these initiatives failed.

 Depending on our initial discussions and your particular requirements, I can focus more (or less) on specific areas of the business.

I will then produce a comprehensive report, delivered to you within a week, which will include:

• An overview of your current marketing situation, including an assessment of your marketing and business development practices.
• Recommendations as to how you can quickly and profitably grow your business by way of adapting current promotional activities and implementing new promotional techniques.
• An overall plan for implementing for future marketing and lead generation activities that you should consider.

 The report will be sent to you for your consideration, and I will also meet with you again, to run through the report with you and provide any additional commentary.

You will then be in a position to implement the Marketing Healthcheck recommendations yourself or utilise my other services to take it forward.

Guarantee

With all my consultations, I offer an unconditional guarantee. That is, if you feel that you gained no value, or additional insight, then I will refund your full fee. Many consultants and coaches will not offer this kind of guarantee, however, this has always been my commitment to all my clients.

Next Steps

If you are interested and feel you would benefit from this detailed analysis, then please complete the following steps:

• Complete the contact form, providing as much information as possible.
• I will then contact you, personally via email, within 48 hours to schedule a suitable time for us to talk. You can then ask as many questions as you like. Please be assured I won’t try to push you into a sale – we’ll just discuss your situation further to see if I can help.

Click here to contact me