ATTENTION: Coaches, consultants, trainers, business owners… In fact anyone who wants to learn quickly how to make money from marketing seminars… Even if nothing has worked for you so far…

 
 
 

   
  
   Dear Business Owner,

   Imagine this, all too familiar, scenario...

   Enthusiastic and full of good intention you embark on marketing a seminar, workshop or training programme.  The date has been decided upon; a very nice (and expensive) room at a local hotel has been booked. Glossy brochures, postcards and leaflets have been printed... Even (an expensive) advert has been run in an industry publication... And so the clock starts ticking...!

   The date is slowly getting closer and closer… You’ve now sent out tonnes of leaflets, letters, flyers: emailed your entire contact list. Time is getting on... And yet... You still haven’t had a booking! After weeks and months of endless promotion... reduced to cutting prices, even giving places away and still you couldn't fill the seminar!

   Not a nice feeling.

   Strangely enough, I can almost guarantee that many of you reading this now, have been in a similar position. I have. In fact, that was me back in 2005.

   Since then I have worked tirelessly on a step-by-step system that delivers... A series of ‘road-tested’ strategies and techniques, that will make a difference to the success and impact of your seminars. And that is what my new ebook “Discover The Secrets To Marketing And Selling Your Seminars SUCCESSFULLY!” reveals...

   You see, I find that most consultants, trainers and coaches market their seminars in terms of what they would like to deliver. It’s what I call ‘me-me-me marketing’:  this strategy is essentially always floored, because everything is focused on the deliverer and not the attendees. Your client does not care about you, or your training. All they care about is acquiring some sort of result or solution to their problem. Further...

   All of your marketing must focus on the client: You must build trust, respect and credibility before you even begin to market your seminar.

   So, if you’re a business owner who has tried to run a seminar or training programme in the past, without much success, then you need the success strategies detailed inside this book: practical -- effective -- marketing techniques, that actually work.

   There is no ‘theory’; theory has never paid the bills... Or filled seats! Instead you will have access to over 40 pages of practical -- profitable -- steps you can take TODAY to ensure that every seminar, workshop or training programme you now run, is marketed purposefully and effectively.
 


 

    • You Must Understand Exactly What Your Audience is Buying... And It’s Not Training...

    • Why It All Starts With Identifying a Hyper-Responsive Group of Prospective Clients: This Is Vital and Critical To The Success (Or Otherwise) of Your Seminars... I Reveal How To Do This.

    • How To Craft Compelling, Persuasive and Captivating Copy, Using the ‘7-Step Seminar Letter Formula’, Which I Take You Through -- In Detail... 

    • You Will See a Copy Of a Letter I Wrote For a Client Which Generated a 17% Response. (The Industry Standard is 0.5-1%)

    • How To Garner and Utilise Convincing Client Testimonials... I Will Even Give You The Template I Have Used To Great Effect.

    • How Not To Attract Clients To Your Workshop: In Other Words, Doing It THIS Way Round (And Most Of You Already Are) Will Almost Certainly Ensure You NEVER Market Your Training Effectively...

    • Why The ‘Price’ of Your Seminar, Ultimately Depends On The ‘Purpose’ of Your Seminar...

    • Why You Must Understand, and Adopt, ‘The Trusted Advisor’ Principle...

    • Why Positioning Yourself As The Expert Is Critical To Your Success... Whilst Pestering Your Audience Into Attending Will Harm Your Reputation No End.

    • This One Marketing Strategy ALONE, Could Increase Take-Up To Your Seminar By Over 500%!
     And much, much more in my new book.

 


   Plus... You will also receive a free 10-part ‘mini seminar marketing course’ delivered to your inbox each week; this will help you consolidate and re-cap on what you’ve learnt inside “Discover The Secrets To Marketing And Selling Your Seminars SUCCESSFULLY!” Ten, critical -- and essential --mini chapters to benefit from.




 

"What a fantastic book. I totally agree with Andrew on his revolutionary marketing methods, 'getting bums on seats' has always been a massive problem when running any training or seminar, the outdated approaches to recruitment he illustrates were certainly true 10 years ago let alone in today's cut and thrust market place...

This is so much more competition out there.To fill a room these days you now need an edge; and this book certainly gives it to you... Step by step.

We invested nearly £3000 in a new website a while ago that looked fantastic, was quick as lightning but sadly did not bring anyone into our training room... We should have bought this book and contacted Maverick Marketing Consultancy so much earlier!

Today's marketing is about building relationships with the people, within the business, so you know their problems, and you have the solutions. So ultimately they will be asking you when and where your next seminar is being held! Well that's what happened when we started using Andrew's methods. I am really grateful to Maverick Marketing Consultancy for all their work with us and long may our business relationship continue."

John Lewing - Managing Director, Youth Sector Training Ltd
www.youthsectortraining.co.uk
 

“Having tried to run workshops beforehand, and without much success, I was keen to read -- and more importantly -- put into action Andrew’s material. Well, I can tell you this, it works. He’s advice on building a list, and positioning yourself as an expert have been fundamental to my success! I now feel that I don’t have to ‘hope’ that people will book onto my workshops. Instead, I now know they will. Thank you, Andrew. You have saved me lots of time, money and most of all stress!”

Martina Marlay, Marlay Speak Solutions
 
"As always, Andrew offers expert and valuable information to his clients. His advice is spot on for today’s difficult times, and any business that follows his strategy is -- in my professional opinion -- far more likely to survive and thrive and far less likely to go to the wall."
Ian Bysouth MIBC, Ian Bysouth Consulting



   So there you have it... You now have access to the critical steps needed to ensure you dramatically increase your chances of running successful -- and highly profitable -- seminars...


   I sincerely want you to profit from the material contained in this book. Therefore, because I want to make these strategies and tactics accessible and affordable for everyone, I'm going to charge just £7.99. For little more than the price of a couple of coffees, I'm going to figuratively take you by the hand, and over the course of 40 detail-rich A4 pages, reveal practical -- effective -- marketing techniques, that actually work. Plus...

   You will also receive 10 additional 'mini' chapters sent to you each week -- Ten advisories to help 'tweak and turbo-charge' the material contained in the book.



   To receive your copy of my new book “Discover The Secrets To Marketing And Selling Your Seminars SUCCESSFULLY!” -- TODAY -- just complete the following quick steps:

  1. Simply click on the paypal button below, to complete your order.
  2. After you've completed your order, you'll then be sent immediately to the download page, simply click on the title of the book, where directed, and you will have instant access to the material. Plus... You will also receive details on how to access the 10-part ‘mini seminar marketing course’.
 




 
     Nothing, absolutely nothing, I say will make any difference to the success of your seminars, if you do not take action. Action alone is not the answer. However… coupled with the profit-generating marketing techniques discussed at length inside “Discover The Secrets To Marketing And Selling Your Seminars SUCCESSFULLY!” will make a considerable difference to the future success of your seminars.

   Enjoy the journey... And do let me know how you get on!
 

     

   Andrew Ludlam
   Maverick Marketing Consultancy