October 2008


   Dear Business Owner,

   Imagine this, all too familiar, scenario...

   Enthusiastic and full of good intention you embark on marketing a seminar, workshop or training programme.  The date has been decided upon; a very nice (and expensive) room at a local hotel has been booked. Glossy brochures, postcards and leaflets have been printed... Even (an expensive) advert has been run in an industry publication... And so the clock starts ticking...!

   The date is slowly getting closer and closer… You’ve now sent out tonnes of leaflets, letters, flyers: emailed your entire contact list. Time is getting on... And yet... You still haven’t had a booking! After weeks and months of endless promotion... reduced to cutting prices, even giving places away and still you couldn't fill the seminar!

   Not a nice feeling.

   Strangely enough, I can almost guarantee that many of you reading this now, have been in this position. I have. In fact, that was me back in 2005.

   Since then I have worked tirelessly on a step-by-step system that delivers... A series of
‘road-tested’ strategies and techniques, that will make a difference to the success and impact of your seminars. And that is what my new book “Discover The Secrets To Marketing And Selling Your Seminars SUCCESSFULLY!” reveals...

   You see, I find that most consultants, trainers and coaches market their seminars in terms of what they would like to deliver. It’s what I call ‘me-me-me marketing’:  this strategy is essentially always floored, because everything is focused on the deliverer and not the attendees. Your client does not care about you, or your training. All they care about is acquiring some sort of result or solution to their ‘problem’. Further... All of your marketing must be focused on the client: You must build trust, respect and credibility before you even begin to market your seminar.

   So, if you’re a business owner who has tried to run a seminar or training programme in the past, without much success, then this book is vital...

   If you’re looking for practical -- effective -- marketing techniques, that actually work, techniques to help you generate more leads, more bookings and ultimately more profits, then this book is essential... However, best of all...

   This A4 page content-rich book, is 100% free...

   There is no ‘theory’; theory has never paid the bills... Or filled seats! Instead you will have access to practical -- profitable -- steps you can take TODAY to ensure that every seminar, workshop or training programme you now run, is marketed purposefully and effectively.

   This Is What You Can Expect To Discover...

• You Must Understand Exactly What Your Audience is Buying... And It’s Not Training...
  
  
• Why It All Starts With Identifying a Hyper-Responsive Group of Prospective Clients: This Is Vital and Critical To The Success (Or Otherwise) of Your Seminars... I Reveal How To Do This.
  
  
• How To Craft Compelling, Persuasive and Captivating Copy, Using the ‘7-Step Seminar Letter Formula’, Which I Take You Through -- In Detail... 
  
  
• You Will See a Copy Of a Letter I Wrote For a Client Which Generated a 17% Response. (The Industry Standard is 0.5-1%)
  
  
• How To Garner and Utilise Convincing Client Testimonials... I Will Even Give You The Template I Have Used To Great Effect.
  
  
• How Not To Attract Clients To Your Workshop: In Other Words, Doing It THIS Way Round (And Most Of You Already Are) Will Almost Certainly Ensure You NEVER Market Your Training Effectively...
  
  
• Why The ‘Price’ of Your Seminar, Ultimately Depends On The ‘Purpose’ of Your Seminar...
  
  
• Why You Must Understand, and Adopt, ‘The Trusted Advisor’ Principle...
  
  
• Why Positioning Yourself As The Expert Is Critical To Your Success... Whilst Pestering Your Audience Into Attending Will Harm Your Reputation No End.
  
  
• This One Marketing Strategy ALONE, Could Increase Take-Up To Your Seminar By Over 500%!
  
  

Okay... So Why Am I Giving This Material Away For FREE..?

   1) My book “Discover The Secrets To Marketing And Selling Your Seminars SUCCESSFULLY!” will only be free for the next 7 days. I’ve given it a price tag of £45, which 1) is frankly insane, given the valuable, and profitable, content inside! And 2) I will be selling it online from November 2008 onwards. So yes, it is free... But only for a short period.

   2) I have a real passion for promoting seminars and workshops, in a more effective and lucrative way. I've worked with many clients, in helping them promote and market their seminars resulting in much greater take-up and impact; as you’ll discover in the book. So many business owners get caught up in the ‘nitty-gritty’ of running a seminar: should it be a full day, half a day? What should I charge? Boardroom or theatre style seating? This is not important. What is important -- and vital -- is targeting a hyper-responsive group of prospective clients, that value, trust and respect what you do. There’s more, much more, but it all starts from here...

   3) I will be running training programmes later this year, (very soon in fact) so we can work together, on your seminar promotion campaign. So maybe I will get to meet you. However... I sincerely want you to gain some valuable content and information from my book, and lose nothing. As I said, I have no intention of selling this book -- yet -- and it’s yours for free.

What They’ve Said...

   So there you have it... You now have access to the critical steps needed to ensure you dramatically increase your chances of running successful -- and highly profitable -- seminars...

Follow These Steps To Claim Your FREE Copy of
“Discover The Secrets To Marketing
And Selling Your Seminar SUCCESSFULLY!”...

   To receive your free copy of my new book “Discover The Secrets To Marketing And Selling Your Seminars SUCCESSFULLY!” -- TODAY -- just complete the following quick steps:

1. Simply enter your name and email below.
2. You will then be sent a confirmation email later today. Just click on the link contained in this email, to confirm your details, and you’ll be sent to a download page. (Do check your Junk folder, as this email might end up there!)
3. When you reach the download page, simply click on the title of the book, where directed, and you will have instant access to the material. Plus... You will start receiving the 10-part ‘mini seminar marketing email course’.

I respect your privacy and HATE SPAM as much as you do. So, I promise
to never sell or distribute your e-mail address to anyone. Ever.